If you are trying to sell your home but it continues to linger on the market, here are the top 4 reason why:
1. Pricing – If your home is overpriced, you will miss out on many buyers that would have viewed your home had it not been overpriced. If you price a home too low, you will increase the likelihood of a bidding war, which is great for any seller. If you price it too high your home may linger on the market and become less attractive to buyers. The longer a home sits on the market the less a buyer is interested in viewing the property which decreases the sales price in many cases.
2. Presentation – A huge part of selling residential real estate, is making sure a home looks its best. This includes, the landscaping, staging, interior paint colors, lighting and removing all clutter. In addition, the right photographs will capture your homes character and will help your listing standout.
3. Exposure – If you put a For Sale By Owner sign on the front lawn and post a quick classified on criagslist, chances are you’ll be waiting a very long time to sell your home. In today’s real estate market over 90% of buyers start their search online and as a seller you must find a way to showcase your home to these buyers. The fastest and best way to make to target your audience is to sure your home is listed in your local MLS as well as the top real estate search sites. This includes, Realtor.com, Zillow.com/Yahoo Real Estate, and Trulia.com. When a home is listied in MLS it is usually syndicated to these and other sites as well. The only way to get your home in MLS and Realtor.com is to go through a realtor. Most buyers use these sites to find a home so it is imperative that you leverage the power of MLS and public facing real estate search sites in your quest to sell.
4. Incentive – Because most buyers work with a real estate agent, it is in your best interest to give these agents an incentive to show your home vs. the competition’s. Lets say you and your neighbor decide to sell at the same time; you both have similar homes in size and condition, but your neighbor is offering a 3% commission and you are only offering 2%. Take a guess which house buyer’s agents will try to sell first.
If your home seems to be lingering on the market, take a look at these 4 factors and you should be able to quickly identify why your property hasn’t sold. For further assistance contact a MungoPro and they will be able to assist you in all areas of selling your home and ensure you sell quickly.